| Conference "Mushroom Industry - 2007": about conference |
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Many companies and private entrepreneurs found really great opportunities provided by the mushroom production and supply to the rapidly extending market in the end of 90ties of the previous century. Since that time year by year Ukraine has been intensively building up the production of cultivated mushrooms. Both huge companies and hundreds of small producers are working now in this business. The business based on wild mushrooms picking turned out to be very profitable for some oblasts of Ukraine. The demand for this kind of product grows in the country and abroad.
Despite of the substantially increased volumes of mushroom production, today the market is not fully saturated, if we consider either the product quality or the quantity of the supplied mushroom products. Such situation introduces to the national producer the perspectives for development; also the market becomes very attractive for the foreign suppliers.
At the same time, the mushroom growers worry about the periods when the price for mushroom is 20-30% lower than its production cost. Though the growers talk about constantly improving technologies, which let them reduce the production cost.
In addition to the production volumes and mushroom supply increase, there are great opportunities for Ukrainian producers and importers in the sphere of the extension of the assortment of the supplied products. The assortment of fresh mushroom products consists of dozens of items on the shelves of Western European supermarkets. At the same time, Ukrainian consumers can buy only 2-3 types of mushroom products.
Naturally, the production development provokes the improvement of the production technologies, marketing, and logistics. The technologies come to Ukraine from abroad, and the business solutions are developed, specialized companies emerge on the national level.
The international conference "Mushroom Industry 2007" will become a notable event of the mushroom industry in CIS. All mushroom business players, from the producer to technology supplier and supermarket representative, can meet on the conference, discuss urgent problems and get new knowledge.
The time and venue of the conference coincides with the same-name exhibition, so that the participants will be able to save time and discover some more new ideas and opportunities.
It is the second joint project for the organizers of the conference: "Agrooglyad: Vegetables and Fruits" journal under support of the Agricultural Marketing Project, and the National Complex "Expocenter of Ukraine". The first project has been lasting for three years: it is the annual international conference "Fruits and Vegetables of Ukraine" which has actually become the most successful and valuable event of the CIS produce market.
We believe our key goal is to provide the conference participants with information, and to maximally support the creation of new business contacts, to make the conference time both useful and comfortable.
That's why, in addition to the traditional reports done by the recognized experts of the mushroom industry, there are: time for discussions among the participants, the reception in "Chamignon" restaurant, the study trip to "Valentina" enterprise in Vasylkov, Kyiv oblast (one of the leading enterprises on mushroom and compost production), lunches and coffee-breaks in the conference program.
The situation on mushroom market in Ukraine and in the world: world mushroom production - the development trends, state and perspectives of the mushroom industry in Ukraine, the opportunities to extend assortment, "threat" of imported products for the national mushroom growers.
Speakers: Alexander Khrenov ("Mushroom production school", Russia), Yuri Alekseev-Sokolov ("Ukrchampignon", Ukraine), Margarita Lomberg (Institute of Botany named after M.G. Kholodniy, Ukraine), Sergey Kravchuk ("Biotechnology", Ukraine) and others.
The elements of mushroom production technologies: phase III compost, mycelium, caking, mushroom additives, casing soil, mushroom protection assets, equipment and climate-control, energy-saving technologies - only the most urgent and innovative questions which will be agreed with the participants during the conference preparation.
Speakers: Nikodem Sakson (Consultant, Poland), Mikhal Mikhalkevich ("Fankom", Poland), Farida Farkhutdinova (Consultant, Russia), Anatoliy Timofeev ("Ukrmitseliy", Ukraine), Henk Schreus (DME, Netherlands), Hubert Hay (Amycel, France), Jan Baltussen (Champfood, Netherlands), Vladimir Matershev (Consultant, Russia), Nina Bisko (Institute of Botany named after M.G. Kholodniy, Ukraine) and others.
Mushroom farm marketing: standards and relations with the regulating bodies; mushroom enterprise management, work with the retail chains, requirements of the mushroom processors, common mistakes done on mushroom farms.
Speakers: Alexander Khrenov ("Mushroom production school", Russia), Vladimir Matershev (Consultant, Russia), the representative of the leading Ukrainian supermarket chain, the representative of the processing enterprise and other speakers.
The producers of mushroom products
Wholesale trade enterprises (vegetable bases, exporters, importers, others), supermarket chains
Processing enterprises (the producers of sauces, canned products, the enterprises which manufacture dried and flash frozen mushroom products)
The producers and providers of input supplies and technological solutions
The producers and suppliers of containers and equipment (storage, cooling and freezing, drying, packing, etc)
Transport-logistics companies, analytical agencies, banks, insurance and leasing companies
Scientific-research institutes, organizations and other establishments
Maxim Yenchenko, tel: +380 44 2399308, cell phone: +380 67 3121235, e-mail: myenchenko@lol.org.ua
Marketing Service, Informational Agency "APK-Inform":
Igor Kolokhin, tel/fax: +380 562 320795, e-mail: strategy@apk-inform.com
Marketing Department, National Complex "Expocenter of Ukraine":
Zhuk Yelena Viktorovna, tel: +380 44 5969144, e-mail: expo13@expocenter.com.ua
Mandebura Inna Vladimirovna, tel: +380 44 5969118, e-mail: expo12@expocenter.com.ua
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