| The Conference "Fruit and Vegetables of Ukraine: the Market of New Opportunities": about conference |
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Farming journal "Ahroohliad" (Agri-Review) |
Under support of:
Agricultural Marketing Project Land O'Lakes, Inc. (AMP) |
The Association of Farmers and Land Owners of Ukraine |
Information support provided by:
General Sponsor of the Conference:
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"Agrimatco- Ukraine"
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Sponsor of the Conference
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Large processing enterprises - producers of juices, sauces, canned foods, dried and frozen fruit and vegetables;
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Successful fruit & vegetable producing farmers, wholesaling companies (fruit & vegetable storage enterprises, exporters, importers, etc.), supermarket and fast food networks, suppliers of resources (seeds, plant protection chemicals, fertilisers, etc.);
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Producers and suppliers of packaging and equipment for drip irrigation, sorting, storage, cooling and freezing, drying, packaging, etc.;
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Suppliers of farming equipment (precise sowing planters, sprayers, vegetable combine harvesters, etc.);
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Transportation and forwarding companies, leading analytical agencies, banks, insurance and leasing companies.
| First Day: Tuesday, November 2, 2004. |
| 09:55 – 10:30 |
Opening of the conference
Welcoming words from the government of Ukraine and general director of Agrimatco-Ukraine company Asad Lapsh
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| 10:30 - 10:45 |
Press conference for Mass Media |
| Panel 1. "Short-term and long-term outlook of world and Ukrainian fruit and vegetable market" Panel moderated by Dr. Robert E. Lee, Director of Agricultural Marketing Project (AMP) |
| 10:45 – 11:10 |
Ukrainian fruit and vegetable market situation and outlook for 2005 and its future perspective. Andriy Yarmak, deputy director of Agricultural Marketing Project |
| 11:10 – 11:50 |
Potential for fruit and vegetable exports from Ukraine. Serhiy Rybalko, "Adelaida" Farm, Aleksey Luchkin, director of "Khersonska ovocheva kompaniya" |
| 11:50 – 12:15 |
Coffee break |
| 12:15 – 12:50 |
World fruit and vegetable market trends. EU enlargement, its impact on the fruit and vegetable markets. Dr. Tim Woods, assistant professor, Kentucky State University (USA). Andrey Vorobyev, Head of regional operations, Agricultural Marketing Project. |
| 12:50 – 13:15 |
Production and export potential of organic fruits and vegetables from Ukraine. Steve Sperelakis, Symbio Polska (Polish-American JV). Evgeniy Milovanov, director "Ukragrofin". |
| 13:15 – 13:35 |
Role of Ukraine in the World Gherkins Market. Peter Heckmeier, area manager for South Europe and East European countries, Rijk Zwaan Welver GmbH (Germany).
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| 13:35 – 14:35 |
Lunch break |
| Panel 2. "How production technologies impact vegetable business in Ukraine". Panel moderated by Yuriy Sologub, Ph.D., Sr. specialist for agritechnologies and agribusiness of Agricultural Marketing Project. |
| 14:35 – 14:55 |
Impact of new technologies on production costs and profitability of vegetable production. Asad Lapsh, Ph.D., director "Agrimatco-Ukraine" company, Lapa Oleksandr, Ph.D., expert of marketing department, "Syngenta". |
| 14:55 – 15:25 |
Drip irrigation and its potential in Ukraine. - Dr. Mykhailo Romashchenko, professor, academic of Ukrainian academy of agrarian science, first deputy director of the institute of hydro equipment and irrigation, Andrey Gogolev, Ph.D., director "Terra Ltd." |
| 15:25 – 15:55 |
Intensive orchards: a way to increase profitability of fruit production. Olyinyk Mykola, head of "Yablunevy Sad" Farm |
| 15:55 – 16:20 |
Coffee break |
| 16:20 – 16:50 |
Selecting the optimal seeds for best results. Serhiy Yefimkin, general manager of seed department "Huhnems", Bayer Ltd. |
| 16:50 – 17:20 |
Two and three harvests in Ukraine: is it possible? How to produce early and late crops without a substantial cost increase? Serhiy Mozkovy, director of private company "Estem" |
| 17:20 – 17:30 |
Summing up the First Day of the Conference. |
| 17:30 – 19:30 |
Reception for conference participants |
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| Second Day, Wednesday, November 3, 2004. |
| Panel 3. "Storage, packaging and presentation of fruits and vegetables as a way to higher profits" Panel moderated by Andrey Andryushko, Sr. marketing & agribusiness specialist, Agricultural marketing project. |
| 09:30 – 09:50 |
New trends in fruit and vegetable marketing and presentation: Dr. Zynoviy Sych, department of vegetable growing of National agricultural university. |
| 09:50 – 10:20 |
Quality, packaging and volume requirements of supermarkets for fruits and vegetables supplied. Maksym Didenko, fruit & vegetable purchasing manager of Metro Cash & Carry supermarkets, Oksana Maidanova, fruit & vegetable purchasing manager "Harantiya-Trade" ("Furshet" chain of supermarkets). |
| 10:20 – 10:40 |
Peculiarities of demand for fruits and vegetables in Ukrainian supermarkets. Inna Ponomarenko, marketing & agribusiness specialist, Agricultural marketing project. |
| 10:40 – 11:00 |
Advantages of different forms of fruit and vegetable packaging for delivery to supermarkets and export markets. Mr. Martin Kurz, Director of Branch Offices and Senior Specialist for working with international supermarkets chains and Cash&Carries. Mykhailo Tytykalo, director, "Dunapack-Ukraine". |
| 11:00 – 11:25 |
Coffee break |
| 11:25 – 11:50 |
Peculiarities of fruit & vegetable storage & new technologies of storage and post harvest handling Aleksandr Tarasenko, expert, Fieles Company, Yuriy Belichenko, president, "Krasa Khersonschyny", Serhiy Sydorenko, director "Altrakon-Kiev" JV |
| Panel 4. "Processing of fruits and vegetables: domestic market potential and export outlook" Panel moderated by Alexander Denysov, Sr. monitoring and evaluation specialist, Agricultural Marketing Project |
| 11:50 – 12:30 |
Situation and outlook for Ukrainian processed fruit and vegetable markets. Judith Petei, director, "Green Ray" (Hungarian-Ukrainian JV). Aram Sargsyan, director general Mygorod canning factory TM "Babusyni retsepty", Yuriy Ischuk, sales director "Kraft", TM "Zlatodar". |
| 12:30 – 13:10 |
Situation and outlook of processed fruit and vegetable exports and imports. Viktor Golinka, director, canning factory "Univer", Mykola Hordiychuk, partner MPR Consult
Modern technologies of post harvest handling and packaging of fresh fruits & vegetables for sales through supermarket chains. Yuriy Karamnov, president "StePac" (Russia) |
| 13:10 – 13:35 |
Drying and freezing of fruits and vegetables, a perspective direction for further market development. Stanislav Bigus, director, "Remasa", Serhiy Suhina, director, "Arti". |
| 13:35 – 14:35 |
Lunch break |
| Panel 5. "New business opportunities - vacant niches on Ukrainian fruit and vegetable market" Panel moderated by Andrey Vorobyev, Head of regional operations, Agricultural Marketing Project. |
| 14:35 – 15:15 |
Fruit and vegetable wholesaling: an attractive market niche for a serious business. Roman Fedyshyn, director, "Shuvar" (largest food wholesale market in Ukraine), Vladislav Dyablo - member of supervisory committee, Balta dairy, TM "Nastoyashchiy Sok", deputy director of ATTIS-T JV, Ihor Venevtsev, - director, "Transstandart". |
| 15:15 – 15:45 |
Delivery of fruits and vegetables to supermarkets: a perspective business. Oleksandr Panin, manager of "Pan Sadovnik" Project, (largest producer & supplier of sweet corn in Ukraine), Aleksandr Kozlovets, director, "Karidan", Maresina Viktoriya, commercial director, "Agropak" (Russia) |
| 15:45 – 16:15 |
Coffee break |
| 16:15 – 16:45 |
Investment attractiveness of the fruit and vegetable business in various regions of Ukraine. Fedir Rybalko, expert of Agricultural Marketing Project |
| 16:45 – 17:10 |
Strategic direction for Ukrainian fruit and vegetable market development; and, the Agricultural Marketing Project's role in this process. Dr. Robert E. Lee, Director of Agricultural Marketing Project |
| 17:10 – 17:20 |
Summing up the conference. |
Conference speakers will represent the largest companies of the fruit and vegetable industry from Ukraine and other countries, recognized experts and analysts.
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